the boring-but-important part

privacy.

last updated · october 1, 2026

what3moods helps you share how you're feeling with the people who matter to you. that's personal, so we take your trust seriously. this privacy statement explains what information what3moods ("we", "us", "our") collects, how we use it, who can see it, and the choices you have. short version: we collect what we need to run the service, your moods are only shared with people you choose, we never sell your personal information, and you can delete your account at any time.

1. what this statement covers

this statement applies to all what3moods services (together, the "services"), including:

by using the services, you acknowledge the practices described here. if you don't agree, please don't use the services.

2. information we collect

information you give us.

information collected automatically.

information from third parties. if you download the app or make a purchase through the Apple App Store or Google Play, those platforms may share limited information with us, such as confirmation of a purchase or subscription. we don't receive your full payment card details. if we offer sign-in with a third-party account (for example, Apple or Google), we'll receive the basic information you allow that provider to share.

3. how we use your information

we don't use the moods you share to target advertising, and we never sell or rent your personal information.

4. who can see your moods

you're in control. the moods and content you share in the app are visible only to the people you've connected with or chosen to share with. they're not public. keep in mind that people you share with can see, and could screenshot or pass on, what you share with them, so share with people you trust.

5. legal bases for processing

if you're in the European Economic Area, the UK or a similar jurisdiction, we process your information on the following legal bases:

6. how we share information

we only share personal information in these situations:

we may share aggregated or de-identified information that can't reasonably be used to identify you.

7. cookies and similar technologies

the website and app may use cookies, local storage and similar technologies to keep you signed in, remember your preferences, protect against spam and understand how the services are used. we don't use advertising cookies. you can control cookies through your browser settings, and device-level settings let you limit app tracking and notifications. where the law requires it, we'll ask for your consent first.

8. links to other sites and app stores

the website contains links to the Apple App Store, Google Play and other third-party sites. we're not responsible for how those services handle your information. their own privacy policies apply when you visit them, and we encourage you to read them.

9. how long we keep it

we keep your information for as long as your account is active or as needed to provide the services. waitlist emails are kept until we launch, until you unsubscribe or until you ask us to remove them. if you delete your account, we'll delete or anonymise your personal information within a reasonable period. we may keep some information for longer where we need to for legal, security, fraud-prevention or accounting reasons.

10. how we protect it

we use appropriate technical and organisational measures to protect your information, including encryption in transit (https), access controls and limiting who on our team can access personal data. no method of transmission or storage is 100% secure, but we work hard to keep your information safe. please keep your login details private, too.

11. your choices and rights

depending on where you live, you may have the right to:

you can update your profile, manage who you share with and turn off notifications in the app settings. to make any other request, contact us using the details below. we may need to verify your identity first. we won't discriminate against you for exercising your rights.

california and other US states. residents of certain US states have additional rights, including the right to know what personal information we collect and to opt out of its "sale" or "sharing". we don't sell personal information or share it for cross-context behavioural advertising.

12. international transfers

we and our service providers may process your information in countries other than the one you live in, which may have different data protection laws. where we transfer information internationally, we use appropriate safeguards, such as standard contractual clauses, to protect it.

13. children

the services aren't intended for children under 13, or under 16 in the EEA and UK (or the minimum age required in your country). we don't knowingly collect personal information from children below these ages. if you believe a child has given us their information, please contact us and we'll delete it.

14. changes to this statement

we may update this statement from time to time as the services change. when we do, we'll update the "last updated" date above. if the changes are significant, we'll let you know through the app, by email or on the website before they take effect.

15. contact us

questions, requests or feelings about privacy? email us at privacy@what3moods.com.