privacy.
last updated · october 1, 2026
what3moods helps you share how you're feeling with the people who matter to you. that's personal, so we take your trust seriously. this privacy statement explains what information what3moods ("we", "us", "our") collects, how we use it, who can see it, and the choices you have. short version: we collect what we need to run the service, your moods are only shared with people you choose, we never sell your personal information, and you can delete your account at any time.
1. what this statement covers
this statement applies to all what3moods services (together, the "services"), including:
- the website at what3moods.com and any related pages
- the waitlist and any pre-launch or product update emails
- the what3moods app for iOS and Android, and any related features, accounts and support
by using the services, you acknowledge the practices described here. if you don't agree, please don't use the services.
2. information we collect
information you give us.
- waitlist details — your email address when you join the waitlist
- account information — your email address and login details, and any profile details you choose to add, such as a name, username or profile photo
- moods and content — the moods, statuses, notes, reactions and other content you create or share in the app
- connections — the friends and loved ones you connect with, invite or add to your circles. if you invite someone, we'll process the contact details you provide to send the invite
- communications — messages you send us, feedback, survey responses and support requests
information collected automatically.
- device and technical data — such as device type, operating system, app version, language, time zone, IP address and unique device or app identifiers
- usage data — such as features you use, pages or screens you view, and the date and time of your activity
- diagnostics — crash reports and performance data that help us fix bugs
- notification tokens — if you enable push notifications, so we can let you know when your people share a mood
- website logs — basic information our hosting provider records when you visit the website, used for security and reliability
information from third parties. if you download the app or make a purchase through the Apple App Store or Google Play, those platforms may share limited information with us, such as confirmation of a purchase or subscription. we don't receive your full payment card details. if we offer sign-in with a third-party account (for example, Apple or Google), we'll receive the basic information you allow that provider to share.
3. how we use your information
- to provide, operate and maintain the services, including creating and securing your account
- to share your moods with the people you choose and show you theirs
- to send you service messages, such as login codes, security alerts and notifications
- to manage the waitlist and tell you about launches, features and updates (you can opt out anytime)
- to respond to your questions and provide support
- to understand how the services are used, in aggregate, so we can improve them
- to detect, prevent and address fraud, abuse, spam, security issues and technical problems
- to comply with legal obligations and enforce our terms
we don't use the moods you share to target advertising, and we never sell or rent your personal information.
4. who can see your moods
you're in control. the moods and content you share in the app are visible only to the people you've connected with or chosen to share with. they're not public. keep in mind that people you share with can see, and could screenshot or pass on, what you share with them, so share with people you trust.
5. legal bases for processing
if you're in the European Economic Area, the UK or a similar jurisdiction, we process your information on the following legal bases:
- contract — to provide the services you've signed up for
- consent — for example, for marketing emails, push notifications or sharing your moods. you can withdraw consent at any time
- legitimate interests — to keep the services secure, prevent abuse and improve our product, where those interests aren't outweighed by your rights
- legal obligation — where we need to comply with the law
6. how we share information
we only share personal information in these situations:
- with people you choose — your moods and profile are shared with the friends and loved ones you connect with
- with service providers — trusted companies that help us run the services, such as hosting and cloud infrastructure, databases, authentication, email delivery, push notifications, analytics, crash reporting and customer support. they may only use your information to provide services to us
- with app stores — Apple and Google process app downloads, purchases and subscriptions under their own privacy policies
- for legal reasons — if required by law, or to protect the rights, property or safety of what3moods, our users or others
- in a business transfer — as part of a merger, acquisition, financing or sale of assets, in which case we'll let you know
- with your consent — in any other case where you've asked us to
we may share aggregated or de-identified information that can't reasonably be used to identify you.
7. cookies and similar technologies
the website and app may use cookies, local storage and similar technologies to keep you signed in, remember your preferences, protect against spam and understand how the services are used. we don't use advertising cookies. you can control cookies through your browser settings, and device-level settings let you limit app tracking and notifications. where the law requires it, we'll ask for your consent first.
8. links to other sites and app stores
the website contains links to the Apple App Store, Google Play and other third-party sites. we're not responsible for how those services handle your information. their own privacy policies apply when you visit them, and we encourage you to read them.
9. how long we keep it
we keep your information for as long as your account is active or as needed to provide the services. waitlist emails are kept until we launch, until you unsubscribe or until you ask us to remove them. if you delete your account, we'll delete or anonymise your personal information within a reasonable period. we may keep some information for longer where we need to for legal, security, fraud-prevention or accounting reasons.
10. how we protect it
we use appropriate technical and organisational measures to protect your information, including encryption in transit (https), access controls and limiting who on our team can access personal data. no method of transmission or storage is 100% secure, but we work hard to keep your information safe. please keep your login details private, too.
11. your choices and rights
depending on where you live, you may have the right to:
- access the personal information we hold about you
- correct information that's inaccurate or incomplete
- delete your account and personal information
- object to or restrict certain processing
- receive a copy of your information in a portable format
- withdraw consent at any time
- opt out of marketing emails using the unsubscribe link in any email
- complain to your local data protection authority
you can update your profile, manage who you share with and turn off notifications in the app settings. to make any other request, contact us using the details below. we may need to verify your identity first. we won't discriminate against you for exercising your rights.
california and other US states. residents of certain US states have additional rights, including the right to know what personal information we collect and to opt out of its "sale" or "sharing". we don't sell personal information or share it for cross-context behavioural advertising.
12. international transfers
we and our service providers may process your information in countries other than the one you live in, which may have different data protection laws. where we transfer information internationally, we use appropriate safeguards, such as standard contractual clauses, to protect it.
13. children
the services aren't intended for children under 13, or under 16 in the EEA and UK (or the minimum age required in your country). we don't knowingly collect personal information from children below these ages. if you believe a child has given us their information, please contact us and we'll delete it.
14. changes to this statement
we may update this statement from time to time as the services change. when we do, we'll update the "last updated" date above. if the changes are significant, we'll let you know through the app, by email or on the website before they take effect.
15. contact us
questions, requests or feelings about privacy? email us at privacy@what3moods.com.